Our bank now has a simple
and recognisable logotype.
We have two logo versions
— a symbol and a wordmark.
We use both versions together across most of our communication.
By having two separate elements, we can make the most of the space available and use our brand in a flexible and bold way.
We use both colour versions across most of our communication.
When using both logotype versions in design, use the same colour.
We should always make sure our logo is used consistently in the right size.
The correct size for all A size formats is listed on this page. For non-standard formats, follow this simple rule to decide on the logo size.
| Format | Symbol width | Wordmark width |
|---|---|---|
| DL | 17 mm | 24.5 mm |
| A5 | 17 mm | 24.5 mm |
| 210 Square | 17 mm | 24.5 mm |
| A4 | 24 mm | 34 mm |
| A3 | 34 mm | 49 mm |
| A2 | 48 mm | 68 mm |
| A1 | 68 mm | 98 mm |
| A0 | 96 mm | 137 mm |
For applications that don’t fit the standard sizes, divide the diagonal length of the page by 15 to get the symbol width, then use the height of the L (excluding diamond) to get the width of the wordmark.
/15
Rounded to the nearest 0.5
When determining logotype sizes for unusual or really distinctly horizontal formats, size your logotype around 2H.
Determine the size of the symbol using the formula for unusual formats.
/15 * 2
Rounded to the nearest 0.5
For large scale materials, size your wordmark at twice the width of the symbol for better legibility.
The minimum size of our logos varies depending on which version you are using.
The minimum size of our symbol is 5 mm or 24 px wide. The minimal size for our wordmark is 13.5 mm or 60 px wide.
To ensure consistent communication in all materials, please make sure not to alter the logo in any way that is not permitted by this guide.
The logo should always be used in the correct ways specified in this guide, and treated with respect.
These guidelines apply to both the symbol and wordmark.
Logotype download files are separated in Print and Digital versions. Use the corresponding one, for your needs.
© 2018 Luminor
