Logotype versions

We have two logo versions
— a symbol and a wordmark.

We use both versions together across most of our communication.

By having two separate elements, we can make the most of the space available and use our brand in a flexible and bold way.

Luminor mark
Can be used in isolation or with the word mark. It can also be used large for impact.
Luminor logotype
Our wordmark can also be centred, for example, when it’s used for pack-shots.

Download Logotype files

Logotype files - Print

Includes image and vector files

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Logotype files - Digital

Includes image and vector files for digital application

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Colours

We use both colour versions across most of our communication.

When using both logotype versions in design, use the same colour.

Use over photography

We want our logo to always be as visible as possible. When using it on photography or patterns, we recommend using the version that ensures the best possible legibility.

On pictures, we use only the corresponding segment colour version.

Exclusion zone

Be sure to follow the exclusion guide for our logos. This will allow them to breathe and ensure they always look the best. No other graphic elements should enter this zone.

Choosing logotype sizes

Common sizes

We should always make sure our logo is used consistently in the right size.

The correct size for all A size formats is listed on this page. For non-standard formats, follow this simple rule to decide on the logo size.

Format Symbol width Wordmark width
DL 17 mm 24.5 mm
A5 17 mm 24.5 mm
210 Square 17 mm 24.5 mm
A4 24 mm 34 mm
A3 34 mm 49 mm
A2 48 mm 68 mm
A1 68 mm 98 mm
A0 96 mm 137 mm

Unusual size

For applications that don’t fit the standard sizes, divide the diagonal length of the page by 15 to get the symbol width, then use the height of the L (excluding diamond) to get the width of the wordmark.

/15

Rounded to the nearest 0.5

Unusual horizontal layout sizing

When determining logotype sizes for unusual or really distinctly horizontal formats, size your logotype around 2H.



Determine the size of the symbol using the formula for unusual formats.

/15 * 2

Rounded to the nearest 0.5

Horizontal sizing

For large scale materials, size your wordmark at twice the width of the symbol for better legibility.

Minimal logo size

The minimum size of our logos varies depending on which version you are using.

The minimum size of our symbol is 5 mm or 24 px wide. The minimal size for our wordmark is 13.5 mm or 60 px wide.

Logotype abuse

To ensure consistent communication in all materials, please make sure not to alter the logo in any way that is not permitted by this guide.

The logo should always be used in the correct ways specified in this guide, and treated with respect.

These guidelines apply to both the symbol and wordmark.

Download

Logotype download files are separated in Print and Digital versions. Use the corresponding one, for your needs.

Go to full Download repository

Logotype files - Print

Includes image and vector files

Download

Logotype files - Digital

Includes image and vector files for digital application

Download